Now that we’ve gotten everything planned out as far as our monthly themes and weekly/daily ideas, it’s time to put it to words. Over the years I have done everything from wing and a prayer planning to getting everything squared away and ready to go. I really like to be somewhere in the middle on that honestly. 

Hear me out. I do think that having a plan is the best way to create my content, but I also like to leave some wiggle room for changing things up a little. I have found that using Google Docs and sheets helps with giving myself guidelines to create content, but the flexibility to change things up easily. Today, I’m going to walk you through how I do this. 

First Things First

When I look at my plan for what I will post daily, I think about what my schedule looks like honestly. While I’m a business owner, I’m a wife and mom first, and sometimes my schedule looks different from week to week. If I know I’ve got a lot going on one week with the kids, or maybe one of my clients has a big launch that I help them with, I’m going to adjust my content to match my energy and availability. For instance, this week, we are wrapping up some sports with one kid, and I plan to be there for her when she’s participating. I know that’s going to put me out of the house for an entire day or 2, and I’m not going to have as much time to put into my content creation. And the cool thing about that is that’s ok! I would love to have several posts a day going out with cool transition videos for TikToks and Reels, but the truth is, I need to put that energy in other places. So the first thing I say to you, is give yourself grace when you can be a full time content creator. 

Stick to the Plan

Now that we are giving ourselves some grace, it’s time to sit down and figure out what to create. I did this at the end of last week. I pulled up my calendar with my post ideas (I’m walking through this in my upcoming Social Media Planning Workshop), and looked to see what I had posted and what I had not. I already had a few things in drafts, so I pulled them out and put them on the schedule. I gave myself the flexibility to change it up because I had been busy with other clients and family. Next, I figured out what I could change up based on when I had originally planned to post those things. I moved them around, and voila, it was good to go.

Batching is Best

Once I figured out my new plan, I went to work. I opened up my favorite app, Canva, and got busy making graphics. I typically only do one size of a graphic, and because IG is the most picky, I do a portrait size IG post for pretty much everything. If I have time, I’ll resize them for other platforms, but I at least know that will work anywhere and everywhere. I went through each post and figured out what kind of graphic I needed. I put them in the order I wanted, and saved them all in one folder.

Once that was done, I went into my scheduling software, Later, and put them in on the days I planned to share them. I put in my copy for them (if you have extra time, you can write that out in Google Docs, or you can just write it as you go). Once that was done, I hit schedule, and they are sitting so pretty on my calendar ready to go. I don’t have to think about them again. 

Next time we are going to talk more about creating your graphics, and then I have some things to tell you about Copy for social media posts. Until then, tell me what makes it so hard for you to be able to consistently post about your business.