How the Heck Do I Get Found on Google?
If you’re running a creative business, you’ve probably wondered, “How the heck do I get found on Google?” You’re not alone! SEO (Search Engine Optimization) might sound intimidating, but it’s actually simpler than you think. Let’s break it down together and make sure your business is set up for success online.
Why SEO Matters
SEO is the key to making your business visible on Google. When done right, it helps potential clients find you easily, which can mean more traffic, more leads, and ultimately more sales. But before you get overwhelmed, remember: it all starts with getting your SEO settings right.
The Basics of SEO Settings
When someone Googles your business, here’s what they see:
Breaking It Down
1. Favicon
Your favicon is like your website’s logo in miniature form. It shows up in the browser tab and search results, giving your site a polished and professional look. Make sure it’s recognizable and ties into your overall branding.
2. URL
Your URL should be straightforward and easy to read. Avoid long, complicated URLs filled with random numbers or letters. Instead, stick to something that clearly represents your business or the content of the page.
3. Featured Image
A strong, relevant image can make a huge difference in how your search result is perceived. Choose high-quality images that reflect the content on the page and resonate with your brand.
4. Meta Title
Your meta title should include important keywords and give a clear idea of what the page is about. Keep it under 60 characters to ensure it doesn’t get cut off in search results.
5. Meta Description
This is your chance to hook potential visitors. Use this space to highlight what makes your page valuable, and include a call-to-action to encourage clicks. Aim for 150-160 characters.
Updating Your SEO Settings
All of these elements are settings on the backend of your website platform. Whether you’re using Squarespace, WordPress, or another platform, you can update these settings yourself with a few clicks. Regularly reviewing and optimizing these can help improve your visibility on Google. We’ll talk soon about Google Search Console and how it can help get your site in front of eyes easier.
Need Help?
If you’re feeling stuck or unsure about where to start, don’t worry—you’re not alone! SEO can be a bit tricky at first, but with the right guidance, you’ll be mastering it in no time. Feel free to reach out if you need help with your SEO settings. Together, we can make sure your website is set up to attract the right clients and grow your business.
Let’s get your SEO game on point and get your business found on Google!
